Think about what size to have your leaflet? It’s one of the first questions, we ask ourselves when getting started in developing one.

Here are a few tips on choosing the ideal dimension:

A7 (105mm X 74mm): This size is ideal for promoting an offer or an additional promotion when a customer purchases something instore or online. They are good for short messages and to the point.

A6 (148mm X 105mm): Postcard size, perfect size for door to door distribution. They are small and light, a great way to drive additional sales, special offers or events.

A5 (210mm X 148mm): This size provides more space to explain your message. It’s cost-effective because you can use both sides of the flyer to promote a product, service, event or special offer.

A4 (297mm X 210mm): This is as large as most companies will tend to go for. After this, it is close to poster size. The effectiveness of the leaflet will start to disappear. With an A4 leaflet, you can get creative in explaining in depth a specific product or service.

Most customers want something they can just grab and will fit in their pocket

DL (210mm X 99mm): Envelope size, great choice for a direct mail campaign. Perfect to fit in a pocket, popular at tradeshow and exhibitions.

Square size (140mm X 140mm): Stand out more from the normal size. This a size for door to door distribution.

Any queries about dimension, design or printing, please contact us at

Or give us a call on 0117 905 1144