Discount vouchers and coupons are popular with potential customers and increase the likelihood of your leaflet (or at least the coupon) being kept.
By using a unique discount code for each campaign, you can measure the response rate easily and also compare the results from different campaigns to determine what offers your customers are more interested in.
Once you’ve calculated your cost per campaign, you can use your most successful offers to drum up more sales in the future.
Here are some facts from the DMA report on how consumers use services that are promoted through leaflet distribution
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