by Mike Etheridge | Nov 12, 2019 | Printing
In the last decade, many marketers have been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and...
by Mike Etheridge | Nov 6, 2019 | Uncategorized
Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been...
by Mike Etheridge | Sep 25, 2019 | Door to Door Leaflet Distribution, Graphic Design
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you’re offering the same product as 10 other companies, what’s going to make you stand out? Consumers make decisions based on...
by Mike Etheridge | Apr 26, 2019 | Uncategorized
With volumes of posted materials declining by an average of 5% per year, you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail...
by Mike Etheridge | Apr 3, 2019 | Uncategorized
Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more...
