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Overcoming Resistance – Why a printed product works better than the web

Overcoming Resistance – Why a printed product works better than the web

by Mike Etheridge | Nov 12, 2019 | Printing

In the last decade, many marketers have been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and...
Find your audience – GPS Tracking & Geo demographics profiling of distribution

Find your audience – GPS Tracking & Geo demographics profiling of distribution

by Mike Etheridge | Nov 6, 2019 | Uncategorized

Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been...

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