You’ve seen the shop windows all decorated, trees up and heard the endless loop of festive songs… Love it or hate it, Christmas is well upon us.
You’ll already have your Christmas marketing nailed down (if you don’t, there’s still time to arrange a leaflet drop with us, of course). But what about looking past all the mince pies and delivering some enticing offers for the start of the New Year?
While December is full of activity & competition, turning the calendar over into January brings a completely different mindset. People slow down, reset, and start thinking about what they want to change or tick off their list. That makes the run-up to the New Year a brilliant window for getting ahead and getting your message into potential customers’ homes before everyone else starts shouting in January.
Why is New Year a good time?
January is a natural reset point. People tend to be at home more, routines settle back in, and people start tackling the jobs they’ve been putting off. Many also want to take advantage of deals, book in services early, or start new habits. Leaflets work brilliantly here because they offer something digital ads can’t – they stay in the home. They get stuck on fridges, left on counters, and picked up again when people are ready to act.
Can my Business benefit from a New Year Leaflet Drop?
As we mentioned in more detail in this post, there’s a wide range of businesses that see great results from leaflet drops. Gyms, personal trainers, tradespeople, gardeners, food and drink businesses, retailers and local services all benefit from landing their message directly in the hands of customers.
Whether you want to inspire new habits, fill your January diary, or remind people you’re ready for the year ahead, a New Year leaflet drop keeps your business in people’s mind just when they’re making fresh decisions.
Why Use The Design Print Distribution Group?
With over 20 years of combined experience, we know what it takes to run an effective leaflet campaign. Planning a New Year campaign doesn’t need to be complicated – we make the whole process simple, and stress-free.
Our in-house design team can bring your ideas to life, or make sure your existing artwork is print-ready and looks its best. Every delivery is GPS tracked, so you can see exactly where your leaflets land and be confident your message is reaching the right homes.
We also offer guidance on targeting, seasonal timing, and regular campaigns to make sure your strategy is solid from the start.
So – Let’s get started…
There’s still time to get your New Year leaflet campaign underway. A well-timed door drop puts your business in front of local customers at just the right moment, helping you start the year visible, relevant, and ahead of the competition.
Get in touch to book your January delivery and make sure your business is front and centre as the year begins.