It’s hoped that with every direct mail campaign, you boost sales; otherwise, what would be the point? That said, there are some things you should do to encourage potential customers to buy and make it easy for them to do so to increase your chances of success.
Why use direct mail?
Direct mail is also one of the most cost-effective and lower-cost ways to acquire customers. Your mail packages land directly in the homes, they have to be moved, and more people take notice than email advertising and social media sponsored links.
The internet is now so busy with advertising that it is hard to be seen. In fact, digital marketing open rates dropped during 2020 and are expected to continue downwards with the third-party cookieless future we are heading towards. This makes direct mail letterbox marketing and door drop a highly effective way to be noticed and ensure your audiences can cut through the rubbish and head directly to you.
Targeting what your market truly wants
Direct mail has superior targeting capability and what’s more, you can use it to target specific demographics. For example, you may wish to only target homes of particular values, dog owners or other specifics to help land your marketing where it is most likely to reach your target audience.
Direct mail and door drop campaigns can capitalise on the use of targeting data to identify customers, enabling businesses to target areas and audiences directly. They can then consider offering incentives, product tips and more for repeat customers and new ones. Direct mail is not just about acquiring new customers. It’s about keeping in touch with old ones to increase the value each customer brings your business.
Top tips for direct mail success
As experts in designing and printing as well as distribution and delivery of direct mail and door drop campaigns, this is our list of things you need to do:
- Keep your leaflet, brochure or card focused and clear of clutter
- Use fonts that are clear and easy to read. Using different fonts and colours can be a good idea if they make your brand more recognisable, but don’t overdo it.
- Make your call-to-action (CTA) the focal point of the mailer
- Know your audience and ensure you tailor your message to them
- Run tests before sending out your full campaign
- Proofread – multiple times. If your marketing material contains mistakes, it won’t be good for business credibility
- Send follow-up messages
- Drive traffic to your website by including a scannable code or link
All of the above we can help with. Our team of experienced in-house designers can handle the whole process for you until you can do it yourself. Alternatively, we can do just the printing and distribution of your mailing campaigns if you are already on the right track.
The most important thing to take away from this is that direct mail campaigns still are one of the most effective ways to gain new business, even in the days of the world wide web and social media.
If you would like a chat to see how we can help your business boost and grow sales with direct mail, book a Discovery Meeting or give us a call today.