It’s the festive time of year and you should now start planning to ensure your Christmas marketing message hits the right spot.
Christmas may be a time when families have lots of other things on their minds, or funds may be tight (especially this year), so planning a Christmas marketing timetable is essential if you want the right message delivered at the right time. Even those who believe Christmas should be kept in December will appreciate a helpful marketing campaign leaflet or brochure in the run-up to the big day.
Here, we take a look at the planning required and consider whether you need to do anything different with your market simply because it’s the most wonderful time of year!
Things to consider when planning
- Your mission – Firstly, identify your primary objective and what you want to achieve. Do you want to highlight a festive special offer, increase customer numbers or highlight a new product or service? Knowing what outcome you want will help avoid muddled messages at a busy time of year.
- Audience needs – Whether you’re a window cleaner, local garage or small corner shop, or even a solicitor or tree surgeon, whatever your business, you need to make your Christmas marketing message about what your audience needs from you. If your audience believes you are helping rather than selling, they will pay more attention. Christmas is a time where more subtle messages are more effective than a direct call for a purchase.
- Christmas is a great time to ease pain points. Gardening services can clear away autumn leaves, so a home looks great when family come to visit. A simple thank you for your custom message can be a subtle lead to sales. A mechanic ready to service a vehicle for the festive family getaway, or a corner shop letting customers know they are open when supermarkets are closed, whatever your message save the hard sell for another time and you’ll see better results.
- Brand Values – Christmas is a great time to build on brand value. However, watch your timing. A poorly timed Christmas message can do as much harm as it does good. Consider consumer Christmas preparation habits and plan so that your marketing message reaches them at the most opportune time.
- Customer Value – Identify how your business adds value to customers. Convince them they can’t do without you, even at Christmas.
- Be different – As with all marketing campaigns, celebrate your uniqueness, and highlight how you differ from competitors.
- Define what you want to make customers think, feel and do – Christmas is a time of goodwill, love and happiness, so don’t be afraid to use a corny phrase or an image that evokes happy thoughts. You know your brand, don’t be scared to use it in line with the fun of the season with your festive marketing campaign.
Remember, Christmas may not be the best time to go with a hard-sell campaign. Consider a mail or door drop leaflet marketing campaign that wishes joys of the season with Xmas opening hours, or inviting discounts and offers or a product or service that could be helpful in time for Christmas Here at the Design Print Distribution Group, we are always on hand to help should you need a little advice and design assistance alongside printing and distributing your Christmas marketing leaflet campaigns. Why not make Christmas the most wonderful time of the year for your business with a well-timed and executed door drop marketing campaign?