Do you want your own business, but aren’t sure whether you have the support you need to make it on your own? Then why not consider a franchise opportunity. You can harness the experience and model of an already successful business, while being your own boss and running your own empire. But what is franchising, and how does it work? And, perhaps more importantly, does it actually work? Here at the Design Print Distribution Group, we explain all about this exciting but often misunderstood business model.
What is a franchise?
Purchasing a franchise to an already established business is the quickest and often most cost-effective way to get a business up and running. Firstly, it allows you to buy into a valuable asset – a franchisor’s brand. Secondly, a franchise provides access to systems, equipment, exposure and ongoing support from a company that has already trodden the path to success. In addition to this, you learn the ropes with training and help continually at hand when you need it. Many who strive to run their own business fail to take the first step by fearing going it alone. A franchise is a perfect way to build your own business with all the support you need to make it a success.
Why do businesses offer franchise opportunities?
A business expanding to meet demand in a growing market will often choose to offer franchise opportunities, just like many McDonalds’ fast food outlets are franchise-owned. A franchise opportunity creates exciting opportunities for individuals to buy into an existing business at a fraction of the cost of setting up a similar operation alone. As a franchise owner, you own the company but have the backing and support of an established brand.
How does it work?
When purchasing a franchise opportunity, you buy the right to use and sell under the franchisor’s brand within a given area. You are guaranteed brand exclusivity and sales rights within that area. A territory protected as your own, you can be sure of no other branded franchise partner within your boundaries.
You will benefit from an extensive training program, inside knowledge, systems and processes already tried and tested and advertising and marketing through the brand owner. You will be able to expand and grow your business as sales demand and learn how to recruit reliable staff, create quality marketing material and attract clients, all from a company that has done this very well already.
While purchasing a franchise involves investment, buying a franchise opportunity will undoubtedly be more cost-effective than building a similar business from scratch, enabling you to start on the road to making money quickly. Imagine a business plan created by a leading brand name in the field and training and support from those who have done it before – a franchise opportunity will provide this. All you need to do is work to make it happen.
How franchising is perfect for leaflet distribution
Here at Design Print Distribution Group, we have built a successful business around door drop marketing, leaflet distribution and direct mail marketing campaigns that get results for our clients. We know the importance in today’s world of reaching out to customers at home. Research shows that around 67% of people purchase after receiving a door drop item. It is a marketing tool that continues to deliver.
A leaflet distribution business that offers local knowledge to local companies and small businesses is in demand, which is why we provide franchise packages throughout the UK.
‘Keep it Local’ campaigns continually remind us to support our local businesses and a franchise package is our way of helping create new business owners in local areas to do just that.
To find out about this exciting franchise opportunity, download our franchise prospectus and start your journey today. Or, give us a call and we’ll happily give you all the information you need to get started with us.