How leaflets get your message across
With so many companies successfully using leaflet distribution it can certainly be highly effective. Promoting an event or special offer or launching a new business, whatever your message, leaflet distribution is a genuine option to spread the word. So how does a...
What good print design says about your brand?
This month, we examined how leaflet distribution can work for your business. However, the best-prepared campaign will be worthless if it is carried through with a poor-quality flyer or leaflet. In 2005, a group The Design Council studied the portfolios of FTSE listed...
Overcoming Resistance – Why a printed product works better than the web
In the last decade, many marketers have been engaged in some kind of "print to digital" transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand...
Find your audience – GPS Tracking & Geo demographics profiling of distribution
Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been...
How good design sells your business
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you’re offering the same product as 10 other companies, what’s going to make you stand out? Consumers make decisions based on...
Direct Mail – Making a comeback and getting attention
With volumes of posted materials declining by an average of 5% per year, you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail...
How does printed product help an agency in the digital age?
Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more...