by Mike Etheridge | Jan 10, 2020 | Uncategorized
This month, we examined how leaflet distribution can work for your business. However, the best-prepared campaign will be worthless if it is carried through with a poor-quality flyer or leaflet. In 2005, a group The Design Council studied the portfolios of FTSE listed...
by Mike Etheridge | Nov 12, 2019 | Printing
In the last decade, many marketers have been engaged in some kind of “print to digital” transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and...
by Mike Etheridge | Nov 6, 2019 | Uncategorized
Our knowledge of consumers habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been...
by Mike Etheridge | Sep 25, 2019 | Door to Door Leaflet Distribution, Graphic Design
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you’re offering the same product as 10 other companies, what’s going to make you stand out? Consumers make decisions based on...
by Mike Etheridge | Apr 26, 2019 | Uncategorized
With volumes of posted materials declining by an average of 5% per year, you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail...
